• strADegy is a Louisville ad agency driven by a passionate team of creative thinkers, problem solvers, number crunchers and pixel pushers. We dedicate ourselves to increasing consumer interaction with our clients’ business to drive profit. At strADegy, we hunker down with our client partners to implement strategic marketing that delivers quantifiable results. It may sound tough, but work isn’t really work when you love what you do.

Creative Sampling

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Case Studies


Creative Sampling

Latest Creative Pieces

University of Louisville Hospital

University of Louisville Hospital

University of Louisville Hospital Billboard
The Vint Julep

The Vint Julep

The Vint Julep
Qdoba University of Louisville Student Center

Qdoba University of Louisville Student Center

Qdoba Game Room at the University of Louisville Student Center
Peoples Bank & Trust

Peoples Bank & Trust

Ashley Armor Branding
Heine Brothers' Icons

Heine Brothers' Icons

Coffee Web Icons
University of Louisville Stroke Team

University of Louisville Stroke Team

University of Louisville Stroke Team print
Ashley Furniture HomeStore Wine & Design

Ashley Furniture HomeStore Wine & Design

Wine & Design Email Design


jane pfeiffer stradegy advertising

Jane Pfeiffer


Jane’s 10 years of experience leading an advertising agency follow 17 years in media research and sales at WHAS-TV. A dedication to the idea of advertising as a total system fueled her motivation to go into business for herself and the result is strADegy advertising.

In charting the most effective ways to spend your advertising dollars, Jane is committed to collaboration, flexibility, transparency, accountability, and most importantly, tracking and analysis. Jane is dedicated to ensuring that everyone in and around this agency knows where they are headed and just how to get there; clients included. Jane will lead and inspire both your and our teams to produce great work and will challenge us to exceed expectations every day.

The Team

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strADegy News and Views

Our latest news and how-to's

Fortune Favors the Bold



“Fortune favors the bold.”

I’m not sure when I first heard that, but it was either during a war movie or a BBQ potato chip commercial. You grow up dreaming of making bold decisions, but very rarely are you offered opportunities to make them. And even when you get a chance to make one, fear sometimes rears its ugly head, forcing you to run away like a child dipping his or her toe in the ocean. Read More

8 Tips to Kick Writer’s Block to the Curb


Cure Writer’s Block!At the very moment that I decided to write about writer’s block, an intense and unconquerable wave of procrastination hit me. Suddenly, paying my electric bill online sounded more appealing than trying to form complete thoughts. I then remembered a quote I love from writer Charles Bukowski. “Writing about writer’s block is better than not writing at all.” So, I sucked it up, and remembered my go-to, 9 of 10 doctor recommended, fast acting, extra-strength tactics for curing a wicked case of writer’s block. Read More

How to Conquer Your First Client Call

How to Conquer Your First Client CAll

Your job title doesn’t place you on the Account Service side at the agency, but you find yourself staring at your first meeting invite for a client call. I can sympathize with the initial gut reaction of panic. If you’re anything like me, your comfort zone lies at your desk digging into campaign analytics, not on the phone with clients. These steps will help you rip off the band-aid, so to say, of your first client call.
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4 Tips for Creating Company Culture


strADegy liked cats before cats were cool. Does that make us unique? Probably not… but has your company embraced cats into their culture, calling employees strADcats and recognizing their achievements with Kitty Awards? I’m guessing the answer is no. That’s what makes strADegy unique – our culture. This day in age, company culture plays a crucial role in the success and happiness of the workforce. Gone are the days of employees choosing their next company based on just the benefits and the pay. Today’s workers expect an imaginative company culture that allows them to form connections with other employees and to their workplace as a whole. So how do you create culture? Read on for tips and tricks I’ve picked up along the way while helping build the uncommon and quirky culture at strADegy:

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Parking Information

Guests of strADegy can find ample parking across the street from our office at the Brown Hotel Parking Garage. Get directions now or use the map below.

Our Partners

  • Ashley HomeStore
  • Qdoba
  • Ale-8-One
  • UofL HealthCare
  • LG&E
  • Papa Johns
  • Heine Brothers
  • YMCA
  • Meijer
  • Comfy Cow
  • Vint
  • Splendid Skin MedSpa
  • Brownsboro Hardware
  • People's Bank
  • Good Feet
  • Center of Interfaith Relations
  • KentuckyOne
  • Republic Bank